Has bemused cynicism and ennui ever been so fun? Archie Powell & the Exports have made a career of grafting prismatic power pop and sardonic dark looks at the world outside into guileless songs with hooks galore. Archie Powell makes it look simple; he is incapable of writing an un-danceable tune whether he turns a jaundiced eye on the culture of self-medication or whipping up a 3 minute heist story. Great Ideas in Action is the band's third release of deceptively sophisticated songs. Blink and it's killer catchy rock blink twice and it's social commentary that is sad biting funny but ultimately incredibly honest. Powell's writing could easily come from someone twice his age but it never feels studied - his humanity just shines through and demolishes any doubts about where he stands. This package contains a digital download card.