The Elwins specialize in writing bright infectious songs. With a strong pop sensibility, their music has garnered The Elwins an impressive amount of attention and support of their peers including approval of taste makers Exclaim!, Rolling Stone and CBC. Their new album, Play for Keeps was written throughout 2013. The band wanted to be more bold and upfront with the songwriting and production on this release. The first single, So Down Low, a catchy, pop infused track, is a sure hit!