Originally released back in 2012, the Red Apples 45 collective Luv NY, featuring AG & OC of DITC, Roc Marciano, Kurious, Dave Dar, Kool Keith, and producer Ray West, set the Bronx-based record label in a new direction. The collaborative album received a placement at number 7 in the the Village Voice's Ten Best NYC Rap Albums of 2012 and caught a spot on HipHop Dx's weekly "Slept-On But Dope Hip Hop Songs" at the end of that year with the Ray West & AG track "These Rappers Under The Hex". In 2013, the Luv NY concept returned for a limitededition cassette-only EP titled The Snake Tape. This featured some of the original cast and new appearances from Lord Tariq & L Fudge. Now in 2015, courtesy of Red Apples 45 & Fat Beats Distribution, Luv NY finally gets a double vinyl treatment, combining both releases as the Luv NY Collective. This includes new artwork and an unreleased song featuring AG & Lord Tariq. This will be the first of several major releases for the Red Apples 45 camp this year.