- The World Ends: Afro Rock and Psychedelia In 1970s Nigeria
- Artist: Various Artists
- Format: LP
- Release Date: 7/20/2010
The World Ends is the latest title from Soundway Records showcasing a wave of guitar driven and psychedelic groups that sprung up in Nigeria during the early 1970s. Featuring 32 electrifying and funk laden grooves, this is the sound of a generation attempting to pick up the pieces after the devastation of the Nigerian civil war. As the summer of love was blossoming in London and San Francisco, Nigeria was imploding into civil war. Also known as the Biafran war of 1967, it was a grisly conflict taking over three million lives yet at the same time as the country was being pulled apart there was a new world beginning. The tracks featured represent a forgotten chapter in Nigeria's musical history when the youth threw their varied morsels into the pot from hard rock to psychedelic soul when guitars were cherished instruments, symbolic of a new movement, when highlife and Afrobeat played second fiddle to 'the beat'.